Data Protection Notice

Data protection
Sherwood Analytics Inc. takes the protection of your personal data very seriously. The collection, processing and using your personal details is part of our service offer, as our aim is to provide user-friendly and customer-oriented services. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in line with legal data protection regulations and this data protection notice. Our website can normally be used without having to enter personal data. If personal data is collected on our website (for example, name, address or e-mail addresses), this will always take place, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent. We would like to point out that data transmissions over the Internet (e.g. through e-mail communication) may involve security risks. It is not possible to completely protect such data against access by third parties.

Sherwood Analytics Inc. is constantly checking and updating the information on its websites. Despite all efforts, some information may have changed in the interim. No liability can therefore be accepted nor guarantee given for the relevance, accuracy and completeness of the information provided. The same applies to all other websites that are referred to via hyperlinks. Sherwood Analytics Inc. is not responsible for the content of websites that can be accessed through such links. Furthermore, Sherwood Analytics Inc. reserves the right to make changes or additions to the information provided. The content and structure of the Sherwood Analytics Inc. website is protected by copyright. Reproduction of information or data, particularly the use of texts, text parts, and images, requires the prior consent of Sherwood Analytics Inc..

TLS encryption with https
We use https to transmit data securely on the internet. By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the left of the browser’s address field and the use of https at the start of our URL (web address).

Websites partly use so-called cookies. Cookies do not damage your computer in any way and do not contain viruses. The purpose of cookies is to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and that your browser stores. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies stay on your end device until you delete them. These cookies allow us to recognise your browser when you next visit our website. You can adjust your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, prevent the use of cookies in certain cases or generally, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may restrict the functionality of this website.

Server log files
The website provider automatically collects and stores information in so-called server log files which your browser automatically sends to us. This information is:

  • browser type and browser version
  • operating system used
  • referrer URL
  • hostname of accessing computer
  • time of server request

This data is not attributable to specific people. This data will not be merged with other data sources. We reserve the right to retrospectively examine this log data if there is concrete evidence of illegal activity. When using this general data and information, Sherwood Analytics Inc. does not draw any conclusions about the person concerned. Rather, this information is needed to correctly deliver the contents of our website, to optimise the contents of our website and the advertising for it, to ensure the permanent functionality of our information technology systems and the technology of our website, and to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Sherwood Analytics Inc. statistically with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files is stored separately from all personal data provided by a data subject. The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In the case of data collection for provision of the website, this will be undertaken once the respective session has ended.

Contact form

In different areas across our online presence you are able to contact us using online forms. These forms involve the collection of obligatory data as outlined below. Obligatory fields are marked as such and ensure that we can contact with you.- Your request (General inquiries, quotation request, service request, callback request, sending newsletters)

  • Title
  • Surname
  • First name
  • Company address: Company name, street, post code, town/city
  • E-mail address

The following data is also stored at the time the message is sent:

  • Date and time of subscription
  • Sender’s email

This is data that we collect and use with your consent so that we can provide the desired services, process your orders, and answer your individual contact inquiries. Data generated from email requests to the email info@Sherwood Analytics and from the online forms are recorded in the CRM system. In addition, the data from the website forms is stored in CSV files and on the web server. The responsible sales employee contacts the person (by phone or email) to check the interest. If a quotation is required, the data for quotation entry is transferred to the ERP customer master. If you use our contact form to send us an inquiry, the details you enter on the form, including the contact details entered, will be stored by us for the purpose of dealing with your inquiry and in case of any follow-up questions. We do not pass this personal data on to third parties, unless this is necessary for the fulfilment of the intended purpose or for the purpose of contract processing or you have expressly consented to it. For example, it may be necessary for Sherwood Analytics Inc. to forward your address and order data to a specialist dealer when requesting a quotation or ordering products.
The user has the option of revoking his or her consent to the processing of personal data at any time. A user who has contacted us by e-mail can object at any time to the storage of his or her personal data. It will not be possible to continue the conversation in this case. All personal data stored in the course of contacting us will be deleted as a result.

Newsletter data
We offer you the option of subscribing to our newsletter on our website. So that you can make the most of all product benefits, this newsletter will regularly send you tips and tricks as well as additional product information to your email address. The newsletter is sent out on the basis of your subscription (consent) on the website by means of the double opt-in procedure. We only use this data to send the requested information and do not pass it on to third parties. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

Use of the Newsletter mailing service “Campaign Monitor”
This website uses Campaign Monitor for sending newsletters. The provider is Campaign Monitor, address: 631 Howard St., Suite 500, San Francisco, CA 94105. Campaign Monitor is a service that organises and analyses the distribution of newsletters. The data you enter to subscribe to a newsletter (e.g. email address) will be stored on Campaign Monitor’s servers in the US.

Sending our newsletters with Campaign Monitor enables us to analyse the behaviour of newsletter recipients. Among other things, we can analyse how many recipients opened the email containing the newsletter and how often various links inside the newsletter were clicked. With the help of conversion tracking, we can also analyse whether a predefined action (such as clicking a press release on our website) takes place after clicking on the link in the newsletter. Data processing is based on your consent (Art. 6 para (1)(a) GDPR. You may revoke your consent at any time by unsubscribing to the newsletter. The data processed before we receive your request may still be legally processed.

If you do not want your use of the newsletter to be analysed by Campaign Monitor, you must unsubscribe from the newsletter. We provide a link to do this in every newsletter we send. The data provided when registering for the newsletter will be used to distribute the newsletter until such time as you cancel your subscription, when said data will be deleted from our servers and those of Campaign Monitor. Data stored by us for other purposes shall remain unaffected by this. Please refer to Campaign Monitor’s privacy policy:

Google Analytics
This website uses functions of the web analytics service, Google Analytics. The provider is Google Inc.; 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies” which are text files placed on your computer to help the website analyse how you use the site. The information generated by the cookie about your use of this website will normally be transmitted to and stored by Google on a server in the United States.

Google Analytics Cookies

  •  _ga
    o Expires after: 2 years
    o Use: Differentiation of website visitors
    o Sample value: GA1.2.1326744211.15211078738
  •  _gid
    o Expires after: 24 hours
    o Use: Differentiation of website visitors
    o Sample value: GA1.2.1687193234.15211078738
  •  _gat_gtag_UA_<property-id>
    o Expires after: 1 minute
    o Use: To throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
    o Sample value: 1

For more information about terms of use and privacy with regard to Google Analytics, see and


Our interest within the meaning of the GDPR is to  improve our online presence and product offerings. We pseudonymise user data since the privacy of our users is important to us. Data processing is carried out on the basis of the legal provisions of §96 para. 3 of the Telecommunications Act (TKG) and Art. 6 para. 1 lit. a (Consent) and/or lit. f. (Legitimate Interest) of the General Data Protection Regulation (GDPR).

Deactivating Google Analytics
You can prevent the storage of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use all the functions of this website. Furthermore, you can prevent the capture of data generated by the cookie and related to your use of the website (including your IP address) and sent to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: You can find more information on how to handle user data in the case of Google Analytics in Google’s data protection notice:

Google Maps
We use the component “Google Maps” on our site. “Google Maps” is a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”. Each time this component is accessed, Google sets a cookie in order to process user settings and data when displaying the page on which the “Google Maps” component is integrated. As a rule, this cookie is not deleted when you close your browser, but expires after a certain time unless you delete it manually beforehand. If you do not agree to this processing of your data, it is possible to deactivate the “Google Maps” service and thus prevent the transfer of data to Google. To do this, you must deactivate the JavaScript function in your browser. However, we would like to point out that in this case you cannot use “Google Maps” or only to a limited extent. The use of “Google Maps” and the information obtained via “Google Maps” is subject to the Google Terms of Use and the additional terms and conditions for “Google Maps”

Using Script Libraries (Google Web Fonts)
In order to display our contents correctly and so that they are graphically appealing across all browsers, we use “Google Web Fonts” by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”) to display fonts. The privacy policy of the library operator Google can be found here: The use of Google Web fonts is done in the interest of a uniform and appealing presentation of our website. The legal basis for the integration of Google Web Fonts and the associated data transfer to Google is your consent (Art. 6 Para. 1a GDPR). Accessing script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible – but currently also unclear whether and for what purposes – that the operator, in this case Google, collects personal data. We do not collect any personal data by integrating Google Web Fonts. Further information about handling user data, can be found at: and in Google’s privacy policy at: The provision of personal data is neither required by law nor contractually. However, the correct display of the contents of standard fonts is not possible otherwise. The programming language JavaScript is regularly used to display the contents. You can therefore object to data processing by deactivating the implementation of JavaScript in your browser or by installing an integrated JavaScript blocker. Please note that this may result in limited functioning of the website.

Google AdWords
Our website uses Google conversion tracking. If you have reached our website via an ad placed by Google, Google Adwords sets a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website when the cookie has not yet expired, we and Google can detect that the user clicked on the ad and proceeded to this website. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Adwords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted into conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not wish to participate in tracking, you can refuse to allow the required cookie to be set – for example using browser settings that deactivate all automatic cookie setting, or by setting your browser to block cookies from the “” domain. You can configure your browser to inform you about the use of cookies so that you can decide to accept or reject each cookie. Alternatively, your browser can automatically accept cookies under certain conditions or always reject them, and you can also tell it to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website. “Conversion cookies” are stored on the basis of Art. 6 para. 1 (f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. For more information about Google AdSense and Google conversion tracking, please see Google’s privacy policy at

Embedded YouTube videos
We embed YouTube videos on some of our pages. The operator of those plugins is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. As soon as you visit a page with a YouTube plugin, a connection to YouTube servers will be established. This will inform YouTube which pages you are visiting. When you are logged in to your YouTube account, YouTube can recognise your surfing habits. You can prevent this by logging out of your YouTube account beforehand. As soon as a YouTube video starts, the provider uses cookies that collect information about user behaviour. If you have deactivated the storage of cookies for the Google Ad program, you do not have to reckon with such cookies when viewing YouTube videos. YouTube also stores information on usage that is not related to individuals in other cookies. If you wish to prevent this, you must block cookies from being saved in your browser. Further information about data protection for “Youtube” can be found in the provider’s privacy policy at

Facebook Button
Our website uses a link to the social network Facebook, The operator is Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The Facebook button is marked with the Facebook logo. When you visit our website, no direct connection is established between your browser and the Facebook server because we do not use Facebook plug-ins on the website, but only link the Facebook logo. As a result, no data is transmitted to Facebook. By clicking the Facebook button, you leave our website and establish a direct connection between your browser and the Facebook servers. Information on the data subsequently collected by Facebook Inc. can be found here:

LinkedIn Button
Our website uses functions of the LinkedIn network. The service is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The LinkedIn button is marked with the LinkedIn logo. When you visit our website, no direct connection is established between your browser and the LinkedIn server because we do not use LinkedIn plug-ins on the website, but only link the LinkedIn logo. As a result, no data is transmitted to LinkedIn. By clicking the LinkedIn button, you leave our website and establish a direct connection between your browser and the LinkedIn servers. Information on the data subsequently collected by LinkedIn can be found here:

Right to information, deletion, blocking
You have the right to free information about your stored personal data, its origin and recipients and the purpose of data processing as well as a right to correction (according to Art. 16 GDPR), the right to limitation of processing (according to Art. 18 GDPR), the right to cancellation (according to Art. 17 GDPR), the right to data transferability (according to Art. 20 GDPR), and the right to revocation (according to Art. 7 para. 3 GDPR). You have the right, for reasons arising from your specific situation, to object to the processing of personal data concerning you at any time, which is carried out in accordance with Art. 6 para. 1 lit. e or f GDPR). For this and other questions on the subject of personal data, you can contact us at any time at the address given below.

Objection to advertising mails
We hereby object to the use of the contact data published as part of our obligation to publish legal information on our website for the sending of unsolicited advertising and information material. The operators of the website expressly reserve the right to take legal action in the case of the unsolicited sending of advertising information by spam e-mails, for example.

Changes to our privacy policy
We reserve the right to adjust this privacy policy to ensure so that it always meets current legal requirements or to implement changes to our services in our privacy policy, such as when introducing new services. Any subsequent website access will then be subject to the terms of the new privacy policy.

Data Privacy Protection contact
We have appointed a statutory data protection officer for our company. If you have any questions regarding the collection, processing, or use of your personal data, information, correction, blocking, or deletion of data or revocation of consent given, please contact our data protection officer directly:

Sherwood Analytics Inc.
267 Marabou Circle
West Columbia, South Carolina
United States

CEO: Ralph Kuepper
COO: Lars Reichelt
CDO: Esra Crugnale